Business Strategy: A Guide to Taking Your Business ForwardJohn Wiley & Sons, 2009 M04 1 - 250 pages This updated, useful book on business strategy, with The Economist brand, shows today’s manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions. |
Contents
What is business strategy? 333 | 13 |
The different views of strategy | 23 |
Developing strategy | 31 |
Forces that shape business strategy | 33 |
Scenarios | 49 |
Resources and strategy | 63 |
Strategies for growth | 75 |
Developing a business strategy and thinking strategically | 89 |
Strategic innovation | 123 |
Making strategic decisions | 136 |
Competitiveness and customer focus | 158 |
Sales marketing and brand management | 173 |
Managing knowledge and information | 187 |
Managing finance and risk | 199 |
Leadership | 213 |
Notes and references | 228 |
Common terms and phrases
ability achieve action activities analysis approach assess balanced scorecard behaviour benefits Blue Ocean Strategy brand build business strategy business's Cemex challenge commitment communication competitive advantage competitors costs create creative crucial culture customer loyalty decision-making develop easyJet effective emotional intelligence emotions employees environment example factors firm flexible focus focused future global goals growth Harley-Davidson Harvard Business Harvard Business School highlight ideas identify IKEA implementation improve increase industry innovation investment involved issues knowledge leader leadership learning measures mergers Michael Porter monitor Nespresso operations opportunities organisation organisation's Pareto analysis performance pitfalls potential Pret A Manger priorities problem profitability questions recognised requires result risk scenario planning selling Six Sigma skills Sony strategic decisions success suppliers tacit knowledge target techniques thinking understand Viral marketing vision Xerox