Social Selling: Techniques to Influence Buyers and ChangemakersKogan Page, 2021 M01 3 - 208 pages Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization. |
Other editions - View all
Social Selling: Techniques to Influence Buyers and Changemakers Timothy Hughes,Matt Reynolds Limited preview - 2016 |
Social Selling: Techniques to Influence Buyers and Changemakers Tim Hughes,Matt Reynolds No preview available - 2016 |