Business Communication (SIE)McGraw Hill Education (India) Private Limited - 639 pages The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals - careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Salient Features: - Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication - Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios, and special book-end appendices - Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases. |