Business Communication (SIE)

 The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals - careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.

Salient Features:

- Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication

- Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios, and special book-end appendices

- Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases.