Enhancing enterprise competitiveness: (marketing, people, IT and entrepreneurship)Prashant Gupta, Rajesh Kumar Jain, Upinder Dhar Allied Publishers, 2007 - 648 pages Papers presented at the Nirma International Conference on Management, held at Ahmedabad during 5-7January 2007. |
Contents
Modelling the Brand Equity Using Structural Equation Modelling | 3 |
Perception Towards Branded Jewellery A Study of Working and | 13 |
The New | 22 |
An Ethical Dilemma | 37 |
Customer Response Towards Online Banking Efforts for Customer | 45 |
Creating and Increasing Customer Value to Enhance Competitiveness | 57 |
New Marketing Paradigm | 66 |
A Case Study of Rural | 74 |
WorkLife Balance Bridge for Effective People Management in | 352 |
BPR Team Building | 358 |
Humane Competence in Integrated Performance Management | 365 |
Asymmetry in Banks Performance Measurement | 373 |
Strategic HRM | 386 |
The Influence of Attitude on the Development of Human Resources | 393 |
Emerging Research Issues | 401 |
A Case of Powergrid | 412 |
Structuring Components of Models for | 85 |
Enhancing Customer Experience in the Knowledge Economy | 96 |
Analysis of Gaps in Forecasting and Production for the Manufacturing | 116 |
What Motivates a Traveler to Travel | 133 |
Their Future in India | 146 |
A Critique Marketing Challenges | 157 |
Has Retailing Truly Come of Age | 173 |
Competitive Edge through the Right Retail Location | 187 |
New Trends in Indian Retail Markets | 198 |
An Antioxidant for Enterprise Competitiveness | 211 |
IntrapreneuringA Change Agent | 217 |
Implications for | 228 |
Management Education in India as an Economy Differentiator | 245 |
The Present Training Practices in Tata Motors Ltd Pune | 258 |
A Case Study | 302 |
Managerial Learning TrapsAn Empirical Study | 325 |
Role of Emotional Intelligence in Managerial Effectiveness | 333 |
Theoretical | 341 |
A Review of Available Literature | 432 |
Impact of Sociolinguistics on Integrated Communication Management | 446 |
An Instrument of HRD for Excellence | 460 |
Movies and ManagementThe Learning Combo | 471 |
Enhancing Enterprise Competitiveness through Exploring and | 488 |
Strategic Human Resource Management at Hitachi Home | 501 |
Relationship between Motivation Learned Helplessness and Job Satisfaction | 511 |
Free Software IT Solutions for the SMESegmentA Case Study Report | 537 |
Comparative Analysis of Critical Success Factors in SAP and | 550 |
A Proposed Model | 565 |
A Case Study of SSI Sector in India | 575 |
Innovative Marketing and Entrepreneurial Initiatives within a Global | 589 |
Making a Success of Succession in Family Business | 611 |
Brand Rejuvenation through Succession Planning | 628 |
Epilogue | 639 |
Author Index | 647 |
Common terms and phrases
academic dishonesty academic misconduct activities analysis areas attitudes banks behaviour brand Brand Loyalty child labour communication companies competence competitive consumer create culture customer experience Delhi demand e-business economic effective Emotional Intelligence employees enterprise entrepreneurs entrepreneurship environment factors female forecasting function global growth HHLI Human Resource Management impact implementation important improve increase India individual industry innovation Institute of Management interaction Internet issues job satisfaction Journal Kenya knowledge labour learned helplessness Lladro managerial methodology motivation Mumbai online shoppers online shopping operational organization organizational change perception performance Powergrid problems psychological contract ranked relationship responses retail role rural significant skills social SSI sector strategy Succession Planning supply chain Tata Motors users variables viral marketing Work-Life Balance