ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism ResearchBoD – Books on Demand, 2018 M04 26 - 408 pages The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, takes place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Dr. Barbara Neuhofer (Salzburg University of Applied Sciences). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management. |
Contents
What do students think about internships? A case study of retail and marketing management | 1 |
A critical assessment of the innovative marketing activities of Vil Uyana | 14 |
A stakeholder perspective on managing the challenges of developing a successful destination | 27 |
Virtual Reality and destination image formation | 52 |
The way from dark to light Opportunities for the destination | 81 |
Determinants of eVOM on the WeChat moments platform | 106 |
What influences your decisionmaking process? Your eyes tell the truth | 122 |
The optimization of the processes in the Ayurveda Resort Shakti Vani Ayu with a focus | 148 |
General motivations of tourists taking and posting selfies at tourist attractions | 173 |
Case study | 196 |
The effectiveness of retail loyalty program benefits on tourists | 218 |
Not another generation Y thesis An analysis of the potential visitor of Austrian spas | 231 |
Senior tourist studies published in the English language A literature review over research | 248 |
Employee job performance and satisfaction of international hotels chains operation in Chinese | 263 |
Analysis of the social environmental and economic impacts of a music festival in Mexico | 286 |
A Comparison of User Generated and Agency Generated 360Degree Videos for Modern | 299 |
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Iscontour 2018 Tourism Research Perspectives: Proceedings of the ... Barbara Neuhofer No preview available - 2018 |
Common terms and phrases
360-degree videos affective image Airbnb airline analysis attractions Austria authenticity Ayurveda behaviour benefits Chernobyl Chernobyl exclusion zone Chinese cognitive image communication companies consumers cultural customer satisfaction Dark Tourism destination branding destination image DMOs economic effect employee job eVOM experience Facebook factors festival focus Fundidora Park future guests head tilts Holland America Line homophily hospitality industry hosts hotel chains identified impact important influence innovation Instagram interaction International Journal internship interviewees Jetwing Hotels loyalty level loyalty program Macau MHGs motivations participants perceived perceptions platform positive potential qualitative research relationship restaurant retail robots role Salzburg sample scenarios sector selfies senior tourist service quality sharing social media strategy telepresence tourism destination tourism industry Tourism Management tourism marketing Tourism Research trends TripAdvisor user generated content users Uyana Virtual Reality visitors VR video WeChat YouTube