Social Selling: Techniques to Influence Buyers and ChangemakersKogan Page Publishers, 2016 M07 3 - 208 pages Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. |
Contents
Introduction to
social selling | 1 |
Community and
tribalism | 9 |
Your identity
within socialnetworks | 27 |
Talking to
strangers | 45 |
Controlling
influence | 59 |
The mechanics of traditional
sales | 73 |
Moving from an analogue to a
social mindset | 83 |
Selling the idea of social selling and measuring
success | 99 |
How to use technology to
your advantage | 121 |
Digital maturity | 139 |
Five steps to getting you
started | 157 |
Conclusion | 171 |
189 | |
191 | |
Other editions - View all
Social Selling: Techniques to Influence Buyers and Changemakers Tim Hughes,Matt Reynolds No preview available - 2021 |
Social Selling: Techniques to Influence Buyers and Changemakers Tim Hughes,Matt Reynolds No preview available - 2016 |