Getting to Yes: Negotiating Agreement Without Giving in, Issue 4

Front Cover
Penguin, 1991 - 200 pages
"Getting to Yes" offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict--whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of the Harvard Negotiation Project, a group that deals continually with all levels of negotiation and conflict resolution from domestic to business to international, "Getting to Yes" tells you how to:
 

Contents

THE PROBLEM
1
Dont Bargain Over Positions
3
THE METHOD
15
Separate the PEOPLE from the Problem
17
Focus on INTEREST Not Positions
40
4 Invent OPTIONS for Mutual Gain
56
5 Insist on Using Objective CRITERIA
81
YES BUT
95
What If They Are More Powerful? Develop Your BATNABest Alternative To a Negotiated Agreement
97
What If They Wont Play? Use Negotiation Jujitsu
107
What If They Use Dirty Tricks? Taming the Hard Bargainer
129
IN CONCLUSION
145
TEN QUESTIONS PEOPLE ASK ABOUT GETTING TO YES
149
Analytical table of Contents
189
A Note on the Harvard Negotiation Project
199
Copyright

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About the author (1991)

William Ury is the co-founder of Harvard's Program on Negotiation, where he directs the Project on Preventing War. One of the world's leading negotiation specialists, his past clients include dozens of Fortune 500 companies as well as the White House and Pentagon. Ury received his B.A. from Yale and a Ph.D. in Anthropology from Harvard. His books Getting to YES and Getting Past No have sold more than five million copies worldwide. He lives in Boulder, Colorado.

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