Let's get real or let's not play : transforming the buyer/seller relationship
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren?t, both lose. It?s no longer sufficient to get clients to buy?a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. -- Publisher description
Print Book, English, 2008
Rev. and updated ed View all formats and editions
Portfolio, New York, 2008
xx, 263 pages : illustrations ; 25 cm
9781591842262, 1591842263
213308889
Key beliefs
- Qualifying: overview
- Qualifying opportunities
- Qualifying resources
- Qualifying decisions
- Winning: the art of enabling decisions
- Initiating new opportunities
- Last words